Introduction to Economic Development Certificate Program

Location & Dates
Hotel & Airport Information

General Course Information

CALED is partnering with the California Academy for Economic Development, Fresno State, the University Business Center and the City of San Diego, to bring you the Introduction to Economic Development Certificate Program. This year, 2016, we are also partnering with the City of San Diego to bring this course to Southern California. This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


CALED is accredited by IEDC to offer this course in California. In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly. There have been updates to the CEcD 2015/2016 Exam. Click on the following link for FAQ on Certification and Education. If you have questions or need additional information regarding certification, please contact Emily Bell at IEDC.

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • How to Manage the Economic Development Organization
  • Entrepreneurship & Small Business Strategies
  • Ethics and Economic Development

Who Should Attend:

  • Candidates for IEDC certification – Certified Economic Developer (CEcD)
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing Economic Development professionals who want a refresher course on the basics

Agenda: Introduction to Economic Development Certificate Program
Learn the Keys to Successful Economic Development
August 22-25, 2016
San Diego, CA

Monday, 8:00am-5:30pm 

  • 8:00am-8:30am Registration (Pick up training binder, manual, and name tag)
  • 8:30am-10:00am Welcome, Introductions, Defining E.D. & Class Photo – Mike Dozier, Director, Fresno State and Gurbax Sahota, President & CEO, CALED
  • 10:00am-12:00pm Managing the Economic Development Organization – Cindy Gompper-Graves, President & CEO, South County Economic Development Council
    Kevin Ham, Economic Development Director, City of Vista
  • 12:00am-1:00pm Lunch
  • 1:00pm-3:00pm Strategic Planning – Judie Scalise, Principal, ESI Corporation
  • 3:00pm-3:15pm Break
  • 3:15pm-4:15pm Economic Development & Customer Service – Terry Plett, Contract Training Coordinator, Merced College

Tuesday, 9:00am-4:45pm

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State and Gurbax Sahota, President & CEO, CALED
  • 9:30am-11:30am Economic Development Finance – Dan Bronfman, President, Growth Capital Associates, Inc.
    Robert Villarreal, Sr. Vice President of Community Development, CDC Small Business Finance
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Real Estate Development and Reuse – Larry Kosmont, President, Kosmont Companies
    Wil Soholt, Senior Vice President, Kosmont Companies
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Community/Neighborhood Development- Larry Kosmont, President, Kosmont Companies
    Wil Soholt, Senior Vice President, Kosmont Companies

Wednesday, 9:00am-4:45pm 

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State and Gurbax Sahota, President & CEO, CALED
  • 9:30am-11:30am Workforce Development – Nick Loret de Mola, Director, Program Manager/Legislative Analyst, California Workforce Association
    Benjamin Brus, Regional Manager-San Fernando Valley, Los Angeles County EDC
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Business Retention & Expansion – David Lyman, Ph.D., Manager, Visit Bakersfield
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Marketing & Attraction – Kelly Reenders, Economic Development Manager, City of Dana Point
    Vern Lawson, Economic Development Director, City of Lancaster

Thursday, 9:00am-5:00pm 

  • 9:00am-9:15am Morning Welcome & Recap – Mike Dozier, Director, Fresno State and Gurbax Sahota, President & CEO, CALED
  • 9:15am-10:15am Economic Impact Analysis – Antonio Avalos, Chair of the Economics Department, Fresno State
  • 10:15am-12:15am Entrepreneurship & Small Business Development Strategies – Chuck Wolfe, President, Claggett Wolfe Associates
    Herve Auch-Roy, Founder, West Coast Entrepreneurial Alliance Initiative
  • 12:15am-1:15pm Lunch
  • 1:15pm-3:15pm Ethics & Economic Development – Ryan Sharp, Associate Director, Venture Catalyst-Economic Engagement, University of California, Davis
    Kurt Chilcott, President & CEO, CDC Small Business Finance
  • 3:15pm-4:45pm Q&A, Exam & Wrap Up

**Lunch and afternoon snack break are provided each day. Agenda is subject to change**

Location & Dates:
Balboa Park Club, San Diego, CA – WEBSITE

Santa Fe Meeting Room
2144 Pan America Rd. San Diego, CA 92101
Dates: August 22-25, 2016
Included at no charge

Click Here to Register Now

Member rate is $700* (you must be the listed member in CALED)
Nonmember rate is $800* (includes a one-year Associate Membership in CALED)

Please make check payable to: Fresno State University Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call: 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here for information and application deadline.

Hotel & Airport Information:
Holiday Inn Express San Diego
1430 Seventh Avenue
San Diego, CA 92101
Reservations By Phone: 800-884-5788
Single/Double Rate: $139.00/Night + Tax (Mention CA Association for Local Economic Development if reserving by phone)
Self-Parking: $16.00/Day, Per Vehicle
View Hotel Accommodations

San Diego International Airport
3225 N. Harbor Drive
San Diego, CA 92101
Phone: 619-400-2404

About IEDC
The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 4,500 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions.