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With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers but can also be a powerful marketing tool for B2C (business to consumer) businesses. We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile to posting valuable content.

Topics Covered

  • Benefits of having a robust LinkedIn Personal Profile as well as a LinkedIn Business Page

  • Tips for how to use the various LinkedIn features

  • How to navigate the back end of personal and business profiles Tools that will assist you with growing your Linkedin online presence

  • A live demonstration of LinkedIn

Cost: FREE 

Available only in English

About the Presenter:
For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations and businesses including Chambers of Commerce, downtown associations, small business development centers, and art council.  She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry.