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The third workshop provides clients with an introduction to marketing communication methods and tools to maximize their customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategies.

Create an Outline for Sales Mix and Marketing Strategy
Identify Elements of a Business Model
Benefit Statements
Create Value Propositions
Develop Key Messages