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Startup founders need to be effective communicators and incorporate marketing and public relations efforts across a number of different aspects necessary to establish and grow their businesses. Leveraging personal and company stories can help founders create a narrative that may resonate with potential team members, partners, supporters, investors, and customers. This talk, led by award-winning journalist and filmmaker Amy Wu, will provide practical tips that founders can use to incorporate storytelling into their marketing and public relations efforts. Amy will use her own experience and learnings from her work From Farms to Incubators to provide case studies to show the power of storytelling and how it can help in advocacy, outreach, and branding.