Introduction to Economic Development Certificate Program-Fresno, CA

certificate-programIntroduction to Economic Development Certificate Program

Location & Dates
Hotel & Airport Information

General Course Information

CALED is partnering with the California Academy for Economic Development, Fresno State, and the University Business Center, to bring you the Introduction to Economic Development Certificate Program. This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


CALED is accredited by IEDC to offer this course in California. In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly. Click on the following link for FAQ on Certification and Education. If you have questions or need additional information regarding certification, please contact Marjorie Rose at IEDC.

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • How to Manage the Economic Development Organization
  • Entrepreneurship & Small Business Strategies
  • Ethics

Who Should Attend:

  • Candidates for IEDC certification – Certified Economic Developer (CEcD)
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing Economic Development professionals who want a refresher course on the basics


Agenda: Introduction to Economic Development Certificate Program
Learn the Keys to Successful Economic Development
Sample Agenda
October 22-25, 2018
Fresno, CA

Monday, 9:00am-3:05pm 

  • 9:00am-10:00am Welcome, Introductions & Defining E.D.
  • 10:00am-12:00pm Managing the Economic Development Organization – Kevin Ham, Economic Development Director, City of Vista
  • 12:00pm-1:00pm Lunch
  • 1:05pm-3:05pm Strategic Planning – Doug Svensson, President, Applied Development Economics, Inc.
  • 4:00pm-5:30pm Networking & Welcome Reception – Cool Hand Lukes in Clovis

Tuesday, 9:00am-4:45pm

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Economic Development Finance – Dan Bronfman, President, Growth Capital Associates, Inc.
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Real Estate Development and Reuse – Jim Simon, Principal, RSG, Inc.
    Dominique Clark, Associate, RSG, Inc.
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Community/Neighborhood Development- Glenn Sanada, Director of Training & Technical Assistance, CA Community Econ. Dev. Assn.
    Kevin Sanada, Director of Programs & Policy, CA Community Econ. Dev. Assn.

Wednesday, 9:00am-4:45pm 

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Workforce Development – Bruce Stenslie, President & CEO, Econ. Dev. Collaboration of Ventura County
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Business Retention & Expansion – David Lyman, Ph.D., Manager, Visit Bakersfield
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Marketing & Attraction – Randy Starbuck, Consultant, A2B Consulting
    Lee Ann Eager, President & CEO, Fresno County EDC

Thursday, 9:00am-4:45pm 

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Entrepreneurship & Small Business Development Strategies & Innovation – Chuck Wolfe, President, Claggett Wolfe Associates
    Ryan Sharp, CEcD, Associate Director, Venture Catalyst-Economic Engagement
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Ethics & Economic Development – Ryan Sharp, CEcD, Director, Venture Catalyst-Economic Engagement
    Andy Fiala, Ph.D., Chair-Philosophy Department, Fresno State
  • 2:30pm-2:45pm Break
  • 2:45pm-3:45pm Economic Impact Analysis – Antonio Avalos, Ph.D., Chair of Economics Department, Fresno State
  • 3:45pm-4:45pm Q&A, Wrap Up, & Exam

**A light continental Breakfast, Buffet Lunch and afternoon Snack Break are provided each day. Agenda is subject to change**

Location & Dates:
Fresno State University, Fresno, CA – CAMPUS MAP
University Business Center
Craig School of Business
5245 N. Backer Fresno, CA 93740-8001
October 22-25, 2018
Parking: Included at no charge

Register Now – This link will route you to Fresno State’s registration site. Registration will open in the summer of 2018.

Member rate is $700* (You must be the listed member in CALED)
Nonmember rate is $800* (Includes a one-year Associate Membership in CALED)

Please make check payable to: Fresno State University Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call: 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here for information and application deadline.

Hotel & Airport Information:
Homewood Suites by Hilton
835 Gettysburg Avenue
Clovis, CA 93612
Shuttle available to and from Fresno State. Please inquire with the front desk for scheduling.

Hampton Inn & Suites by Hilton
855 Gettysburg Avenue
Clovis, CA 93612
Shuttle available to and from Fresno State. Please inquire with the front desk for scheduling.

Fresno Yosemite International Airport
5175 E. Clinton Way
Fresno, CA 93727

For more information and/or to sponsor this event, please contact Kristy Nong, Course Director, at 916-448-8252, ext. 13.

About IEDC
The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 4,500 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions.